McDonald’s aims to arrest its sales slide by becoming a “modern and progressive” company with a test and learn culture, new chief executive Steve Easterbrook has
said. On a call with investors, Easterbrook argued that McDonald’s “can’t afford to carry legacy attitudes” as it looks to implement a major business
turnaround. He was speaking as the restaurant chain announced an 11% fall in revenues in the first quarter of 2015 to $5.95bn (£3.96bn). Initiatives include the trials of high-end sirloin
burgers and an all-day breakfast offer in the US.
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