Is there any other industry that pokes fun at itself as much as advertising? Perhaps, but I can't think of one right now. Maybe it's because I have yet again been distracted by a witty agency
self-promotion that gleefully mocks the fact that seemingly no one in Spain can properly pronounce "Ogilvy & Mather."
To point out this travesty and to offer some help, the agency
itself has produced a series of videos featuring a very regal English gentleman offering helpful tips on the proper pronunciation of the agency's name.
Once such video instructs viewers
that the emphasis is on the "O" and should be pronounced as if one were surprised or in pain. Sort of like being whacked in the nuts with a boot. Which is exactly what happens to our regal English
gentleman in this particular video.
Check out all the videos here