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How Apple Watch Capitalizes On Near-Me Searches

Jon Sckepke takes marketers through the steps they will need to take to prepare for the change in marketing and advertising resulting from wearable technology. He explains how Apple Watch and iBeacon technologies will connect brands with consumers by extending relevant content and experiences to their wrist devices based on behavior and location. Google and Forrester Research refers to these simple interactions as micro moments. Here's how.

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