From a touring pink bus to #milifandom, this year’s election campaigning has seen a move away from traditional advertising as the main parties, particularly Labour, have tossed aside
posters and instead embraced local engagement initiatives and the power of user-generated content. Featuring claims that there are 1.75 million more people in work and 760,000 more
businesses since the coalition came to power, the Conservative Party’s first election campaign poster set the tone for its entire platform.
Read the whole story at Marketing Week »