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A Brand's First Impression On Apple Watch

  • ClickZ, Tuesday, May 12, 2015 2:01 PM

Chris Copeland gives marketers a glance into the future of brand loyalty. He gives us his first impression of the Apple Watch after receiving his in late April. "My first impression is just how important the first impression is going to become for brands," he wrote in a post. He tells us the apps feel "bloated and inappropriate" for the size of the screen, and equates it to the attempt to move TV commercials to the Web. Moving an app experience to the Watch isn't a viable plan long-term. Here's his take on the topic.

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