Commentary

Campbell-Ewald to Defend Use of Unsolicited Text Messages For U.S. Navy to The Supreme Court

Campbell-Ewald is hitting it big time. The Supreme Court will hear from the agency and consider whether the agency, which was hired by the U.S. Navy to boost recruitment, is immune from a lawsuit that claims it illegally authorized thousands of unsolicited text messages.

The U. S. Supreme Court said Monday it will hear an appeal from Campbell-Ewald during which the agency will argue that federal contractors can't be sued under the Telephone Consumer Protection Act.

The court appearance stems from a campaign the agency created for the U.S. Navy that involved the sending of text messages through a subcontractor to thousands of cell phones, including one belonging to Jose Gomez. Gomez says he never consented to receiving the texts and filed a class-action lawsuit.

A federal appeals court rejected the company's claim that government contractors are immune from such lawsuits. The company also argues that Gomez can't pursue a class action because he refused an offer to settle the case.

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