• by Tyler Loechner  @mp_tyler, May 26, 2015

Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced it has closed a $7.5 million Series B round of funding.

The round was led by Pitango Venture Capital, a large Israel-based venture capital firm. OurCrowd and Yahoo Japan Capital also participated in the round. It serves as Yahoo Japan’s first investment in an Israeli startup.

Per a release, the company intends to use the new funds to double down on its self-serve programmatic mobile ad platform. Ubimo's platform layers contextual data and location-based data to inform marketers in real-time.

Ubimo launched in 2013 and has now raised a total of $9.7 million. The company expanded to the U.S. last fall with the opening of an office in New York.