has hired BILL FIRING
(left) as Vice-President, Marketing Strategy, and MICHAEL MAHER
, (right) also as Vice-President, Marketing Strategy. Firing will be based in the
company's San Francisco office, and Maher will be based in the Connecticut office. Firing joins the company from SF Interactive. Prior to SF Interactive, Firing was Vice President, Consulting Services
at ANALYTICi. Maher joins Modem Media from Draft Worldwide, where most recently he was Senior Executive Vice President and Director of Digital Services. There he launched DraftDigital in New York and
helped create comprehensive, multi-channel CRM capabilities.