July 22 - 25, 2024
automotive
Ford's New 'Unstoppable' Campaign For New Ford Edge Is Diverse And Global
- by Karl Greenberg , May 29, 2015
Ford is going for an emotional positioning, an international audience, and women with its launch campaign for the all-new 2015 Ford Edge SUV. The message is that the Edge, Ford’s mid-size
crossover, lets you be unstoppable in the real, urban world. It also features “Fight Song” by Columbia Records artist …
