• Advertising Age, Monday, June 1, 2015 1:29 PM

“Working on a programmatic ad-buying system is not exactly a glamorous endeavor,” concludes Advertising Age, after the publication was given a look at the inner working of Varick Media Management, the programmatic trading desk of agency holding company MDC. But those that do work on the systems have become valuable to marketers and agencies, who are out to “poach whizzes for an edge on the programmatic revolution."

“[I]nterest in traders from brands rather than other agencies could be the biggest problem [Varick President Paul] Rostkowski faces,” writes Advertising Age. “In-house buying teams at major brands are the fastest-growing spenders in the programmatic ecosystem, according to data from ad-tech company Index Exchange.”

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