• by Richard Whitman , Columnist, June 2, 2015

Sometimes, it seems, you just can't get enough of one client. That appears to be the case with Donald Pierce.

Pierce -- who over the course of 23 years has held brand strategy positions at Polaroid, Nabisco, Target, Kmart, CVS and Walgreens as well as a 15-year stint with McDonald’s USA, where he served as East Division officer for consumer & business insights -- has joined Moroch Partners as director of business insights for the agency's McDonald's account.

Of Pierce Moroch, CEO Rob Boswell said: “Donald understands how critical it is to make the McDonald’s brand relevant locally and our team will greatly benefit from not only his experience with the brand but his ability to keep his finger on the pulse of the consumer in these markets.” 

Of joining Moroch, Pierce said: “During my tenure at McDonald’s, I grew to truly admire Tom Moroch and his team for their relentless support of the brand and their dedication to the very core of the business -- the local consumer. I find it a great privilege to now work with a team that truly understands how important it is to fully immerse oneself into the market in order to discover local level insights so we can better inform overarching brand strategies that will successfully impact long-term performance.”