• Wall Street Journal, Thursday, June 4, 2015 1:20 PM

“Zipcar is adding its voice to the increasingly loud criticisms of advertising agencies when it comes to transparency (or lack thereof) about their digital ad buying practices and pricing,” writes the Wall Street Journal.

Zipcar CMO Brian Harrington told the WSJ that in 2013, Zipcar “dumped its digital ad agency and elected to shift all of its online ad buying to ‘programmatic’ or data-driven, automated channels.”

“A big piece of my frustration in working with a traditional agency is that it felt like a black box,” Harrington said to the WSJ. “I didn’t like the feeling that agencies play games and direct business to their trading desks.”

Read the whole story at Wall Street Journal »