Apple unveiled its long-awaited streaming music
service on Monday, entering a crowded market for online music that already includes Spotify, Amazon and Google, as the company seeks to re-exert its dominance in digital music. The launch at
Apple’s Worldwide Developers Conference in San Francisco was introduced by the rapper Drake. Apple Music, as it’s known, was built by the team behind the Beats Music service that Apple
acquired as part of its $3bn purchase of music-tech firm Beats Electronics in 2014.
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