• by Wayne Friedman , Staff Writer, June 11, 2015

Speaking at MediaPost’s Search Insider Summit, Nathan Safran, chief executive officer ofBlue Nile Research, says, in surveying some 183 respondents, there are generally two types of searchers.

There are those who “throw it against the wall and see what sticks” -- users interested in speed of search, just using fragments of two or three words. The other big search consumers use four or more words, those who “take an extra minute to do their search.”

Safran says one conclusion drawn from those searchers using questions are that they are looking for “resolution”. Overall, he says, it’s important the industry continues "recognizing the individuality of our audience.”