• by Joe Mandese  @mp_joemandese, June 12, 2015

Steve Sturm, a long-time automotive category sales and marketing expert, has joined the TVB in a new role, serving as executive advisor-automotive in its National Business Development division.

Sturm has more than 30 years of experience in automotive sales, business development and marketing. He joins from AOL, where he was Automotive Category Development Officer.

He began his career in 1981 at Toyota, where he spent nearly 30 years, rising to top brand roles for Lexus and Toyota, and eventually serving as group vice president-corporate communications, strategic planning and research for Toyota Motor North America.