Commentary

The Flying Fickle Ring Of Fate

Talk about your bleeding edge digital technological shifts. Search Insider Summit keynoter Amy Labroo, Senior Director of Innovation, ITWyndham, ticked off a wide array of next generation digital innovations that are transforming the way people interact with media -- and presumably with brands through it.

But when Labroo gushed about a breakthrough new technology called “the ring” that enables users to control their physical environment -- everything from their home security system to their heating system to their lights -- with the technology, I wondered how much things have really changed, and what the technological augmentation has actually enhanced.

“It’s all with the control of your finger,” Labroo noted. For the record, I’ve been controlling all those things with my finger long before digital media. I just flip the switch.
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