Lead Generation LeadPages Closes $27 Million Funding Round

LeadPages, a lead generation and landing page platform, closed on a $27 million Series B round of funding led by Drive Capital with participation from Foundry Group and Arthur Ventures, the company announced Wednesday.

CEO Clay Collins, CEO and co-founder of LeadPages, admits the funding will help to triple the size of its engineering team in the coming year, acquire two or three companies, and grow its enterprise sales team.

LeadPages has raised $38 million in funding and has seen tenfold in revenue growth since its previous funding announcement in September 2013. Collins claims the company has been cash-flow positive since its inception in January 2013, and hasn't spent any of its venture capital funds raised to date.

Along with the funding news, Drive Capital partner and co-founder Chris Olsen joins the board of directors.



LeadPages founded in January 2013 by Collins and Tracy Simmons built templates businesses could use as pages in their Web sites to take orders and get information from potential customers. These tools include including landing pages, web forms, automation links, SMS lead gen processes, and a/b testing.

The platform supports a variety of customer interaction types, from signing up for a webinar, downloading a free white paper, driving sales of products and services, and simply capturing names and contact information. The company structured the product as a monthly service, giving itself a subscription-like revenue stream.

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