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Benefiting When Google DSA Creates A Much Longer Headline

Research shows that leaving the headline creation to Google's Dynamic Search Ads could mean "wayyyyyy longer" than the 25 characters the search engine allows. In one example from Merkle RKG, the tool generated a headline 61 characters long. Andy Taylor explains why and makes suggestions on how marketers can capitalize on the longer headline.

Read the whole story at Merkle RKG »

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