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DailyMail Hatches Content Agency With WPP And Snapchat

DailyMail is teaming with WPP and Snapchat on the launch of Truffle Pig -- or what they’re calling a global digital content agency. “The new company, which will combine the best of global agency, newsroom and social media talent, will offer brands unprecedented reach and opportunity through content planning, development and creation as well as amplification across digital media sites and platforms,” DailyMail writes.

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