Brands targeting consumers via social media need to identify ‘super influencers’ and turn them into brand promoters, as research revealed at Cannes Lions today shows that UK
users are less likely to interact with a brand than those in emerging markets.
The study by Social@Ogilvy across 11 countries shows that around three in four (73%) of those surveyed said
that they that they “like” or follow a brand, However, the percentage is higher in emerging markets such as China (96%), Brazil (94%) and India (93%).
Read the whole story at Marketing Week »