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The Big Hole In Nielsen's Latest Total Audience Report

  • Fortune, Wednesday, June 24, 2015 11:36 AM
Nielsen's latest Total Audience Report correctly notes television's much larger audience than online video but it misses a big part of its count of online video. Fortune notes  "In the section where the company describes its methodology, for example, it says that when it calculates the total viewership numbers for smartphone video, it doesn’t include 'video content available through apps/web where video is not the primary focus (Ex. CNN, Weather Channel, Facebook).' ”
That's a huge omission, the magazine says 

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