Erwin Penland hired Alex Lea as senior vice president/executive creative director. Lea will work out of the agency's New York office, relocating from Boulder, Colo. Lea joins Erwin Penland from CP+B,
where most recently served as creative director. Prior to that, he was a creative director at Saatchi & Saatchi NY and Droga5. Lea has created work for clients including Microsoft Xbox,
MIllerCoors, Kraft, General Mills and Puma. At Erwin Penland, Lea will handle creative for L.L.Bean and Denny's. In addition to creative responsibilities, he will work on new business efforts. Lea
will report to Con Williamson, chief creative officer of Erwin Penland. "Alex is one of the good ones... a major creative talent, but more importantly just a majorly awesome person," said Williamson.
"As we continue to grow, that combination of smart creative thinkers/folks you just wanna hang out with, is gonna be what helps Erwin Penland stay focused on success."