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Facebook Steals A March On Google As EU Action Looms

Facebook is closing the gap on Google as the most important global marketing platform for advertisers, according to leading industry figures. Sir Martin Sorrell, the chief executive of WPP, the world’s biggest ad group, said that clients were increasing their spending on Facebook at twice the rate of that on Google. “Their strength reflects their attitude. Facebook is feeling very ballsy,” he said, citing “their success on mobile and video and the fact they are catching up” on Google, which was feeling “pressure” from regulators.

Read the whole story at The Times »

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