Nutro is launching creative to introduce two dog food lines that focuses on the brand’s “honesty” and “transparency.”
The products are Farm’s Harvest, featuring real fruits and veggies you can see, and Nutro Rotations, which gives dog owners the ability to introduce more variety into their dogs’ diets.
Produced by BBDO, a 15-second TV spot featuring a farmer and his dog highlights the high-quality, “honest-to-dog” ingredients used to make Nutro products. Creative focuses on the brand’s emphasis on “honest, natural nutrition and flavor, not artificial colors and additives.”
The brand’s products are produced in U.S. facilities with 600 quality checks per day, says Keith Danoff, marketing director, the Nutro Brand at Mars Petcare.
“At the heart of the effort is the message that we reveal the whole truth about what goes into our food, even offering a new dog food line with real fruits and veggies that you can actually see,” Danoff tells Marketing Daily. “We know pet parents want to give their pets a food they can trust. The new TV spot reinforces the high-quality ingredients we use to make our products to ensure we make the best meal for your pet.”
Creative also showcases the brand's close relationship with its farmers and suppliers – many of whom the company has long-term relationships with – underscoring the natural, farm-to-bowl nature of the brand’s products, Danoff says.
In addition to the new TV spot, the campaign includes print and public relations support. Pet parents can also visit www.youtube.com/thenutrocompany to see the new ad and learn more about the brand.
This new advertising builds on the brand's new 30-second “Honest to Dog” spot, which reinforces that while some dog food brands only talk about their first ingredient, Nutro cares about every ingredient, from first to last.