Many rabid TV viewers seem to want more, cheaper access to their favorite entertainment brands and/or riffing off that content with new technology. Are there new problems here?
Event organizers of the Comic-Con event in San Diego were concerned about “live streaming” of their celebrity panels -- and they issued warnings beforehand.
No matter. Consumers were streaming event content -- using the likes of Periscope as well as other live-streaming platforms.
Some believe there is a fine line here -- especially when it comes non-copyrighted material. A bigger concern isn’t just with celebrity panels, but with the screening of actual TV and movie footage.
Other big industry events -- like the Consumer Electronics Show -- don’t have the same issues, since little in the form or celebrity content winds up there. And many of the 170,000 or so participants of that event are business executives -- or at least pretend to be.
But Comic-Con is mostly all about consumers. But what can it do next -- confiscate everyone’s smartphone? Right now, taking video or photos is permitted, but recording footage from screenings isn’t allowed.
For those movies studios/TV companies the positive edge from Comic-Con and similar events comes from consumer promotional/marketing-- building early buzz for new movies and TV shows.
Having average consumers creating content -- and sharing it -- is just what the doctor ordered in a world of exploding entertainment content. Still, it is not so good for event organizers looking to lure more fans to events that can cost anywhere from $18 to $50 per ticket per day.
Remember when new social media technology was in its infancy -- but growing by leaps and bounds? Traditional TV/movie executives were then nervous about how they would be able to control their “message.” Well, they adjusted.
Piracy issues? Some would secretly say this isn’t so bad in building buzz for a particular entertainment brand. Worried about Google Glass and Periscope? Think ahead; new technology is sure to keep coming.