• by Amy Corr  @MediaPostOTL, July 13, 2015

Lenovo renewed its relationship with We Are Social, retaining the agency as its social media agency of record for the third straight year. We Are Social's Singapore office will continue to lead the account, aided by the agency's global network, including its London headquarters. The agency was awarded global social media agency of record duties in December, 2012, following a pitch to provide strategic support and advice to Lenovo's in-house social media team, while partnering to develop a long-term strategy across all social media channels to drive the brand's business objectives. "We Are Social has shown their value and passion to us as a business over the past three years," said Rod Strother, director of Lenovo's Digital and Social Centre of Excellence. "The relationship has been very strong and them bringing their network to us has really benefited Lenovo at a worldwide level." Added Nathan McDonald, co-founder and global managing partner, We Are Social: "We are very pleased with the continued evolution of this partnership. The renewal of our global social media AOR relationship is a reflection of the mutual respect our teams have for each other and our desire to provide best-in-class communications and services to the Lenovo community."