Around the Net
Programmatic To Account For 25% Of Digital Display Spend In Norway
- eMarketer, Monday, July 13, 2015 2:43 PM
According to eMarketer, citing recent research from Nordic real-time bidding (RTB) platform Delta Projects, programmatic ad spending has jumped by 212% year-over-year in Norway.
“According to the research, programmatic accounted for 12% of the total amount spent on digital display ads in Norway last year,” writes eMarketer. “This share was expected to more than double in 2015 to approximately 25% of the total.”
