Drawbridge, a cross-device programmatic ad platform, has landed its first chief operating officer in Winston Crawford, former head of Apple’s mobile ad marketplace, reports the Wall Street
Journal.
“Crawford’s experience overseeing ads on iPhones and iPads lends credibility to Drawbridge’s business of monitoring users as they move between
mobile devices,” writes the WSJ. “The four-year-old startup can detect when the same user logs onto the Web from a PC, tablet or smartphone, or purchases a product in a retail
store, based on their browsing habits and other clues. Drawbridge then sells that information to marketers who want to show the same person ads on different devices and measure
the ads’ effectiveness.”
Per the WSJ, Crawford was drawn to Drawbridge because he sees “an opportunity to expand this tracking technology to other
areas,” such as retailers or security companies.
Read the whole story at Wall Street Journal »