• by Richard Whitman , Columnist, July 13, 2015

Omni-Channel marketing, or the practice of insuring the customer brand experience is a smooth and similar experience no matter on which platform the experience occurs, is getting a lot of traction in the agency space with agencies ramping up offerings. Most recently, the CHR Group announced the acquisition of omni-channel agency Colour. The agency, led by CEO Chris Keevill, will maintain its current brand and operations -- which are based in Canada -- but which will immediately add a New York presence. 

Of the acquisition, Keevill said, "This is exciting for our clients and our team. Colour's clients get access to expertise across the CHR agency network, while our team can pursue growth opportunities with our new agency partners. This is a great way to bring work home to the talented Colour team."

CHR Group CEO Peter Clark added, "This team has a proven track record of innovation in communications over the last decade. With social media, creative and communications expertise, Colour is a fantastic addition to The CHR Group."