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Brand Strength Seen Less Relevant with IoT

The Internet of Things (IoT) - the idea that most physical objects will be connected online - will be more disruptive to retailers than anything else seen to date, reports Gartner. The analyst has published a report on the topic, advising retailers to invest in advanced analytics to keep up with the IoT revolution. However, along with a new release published by managed IT service provider Prism Solutions, it raises interesting questions around how retailers and IT resellers could actually generate revenues from the technology.

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