• by Amy Corr  @MediaPostOTL, July 16, 2015

MacLaren McCann was named marketing agency of record for Tourism Partnership of Niagara (TPN), a not-for-profit funded by the Ontario Ministry of Tourism, Sport and Culture (MTCS), which promotes travel to Niagara under the Niagara Canada brand. The appointment follows a request for proposal process initiated by TPN in April. MacLaren McCann will be responsible for brand strategy and planning, advertising, and media planning and buying. First work includes a strategic brand review and redesign of the Niagara Canada website. Loud + Clear previously handled the account since 2011. "It was evident from the start that MacLaren McCann wanted our business," said Jody Larose, executive director, Tourism Partnership of Niagara. "At every stage of the evaluation process they demonstrated above and beyond why they are one of the industry's best. They have great people and relevant expertise in the travel and tourism category. We are excited to partner with them and are confident they share our vision to make Niagara the #1 tourism destination in North America." Added David Leonard, president and CEO of MacLaren McCann: "We wanted to demonstrate our strategic and creative approach in the RFP, as well as the passion we have for the entire Niagara region and the tourism category."