WPP has hired Omnicom executive Matt McNeany to lead a new venture within WPP Open, the holding company’s AI-driven operating system that manages planning, creative, media and commerce workflow processes for clients. 

McNeany confirmed the move on his LinkedIn profile, noting that the venture will be unveiled later this year. Details are not yet being released. 

McNeany served at Omnicom for over two decades, most recently as Chief Transformation Officer at the Omnicom Precision Marketing Group. 

Earlier he was at the Group’s performance marketing agency Rapp where he established the agency’s Code division, which helps clients with martech and CXM (consumer experience management) strategies. He was later promoted to Chief Technology officer at Rapp. 

“I am more energized than ever by the intellectual and entrepreneurial challenge of how to shape the AI-transformed marketing future,” he wrote on LinkedIn last month, shortly after departing OPMG.