NRG Energy tapped Droga5 New York as its agency of record, charged with promoting the NRG brand, expanding its social presence, and creating a campaign for its home solar division. "NRG needed a
strategic partner that could help ignite a real conversation about energy beyond our industry," said Sicily Dickenson, CMO and senior vice president, marketing and customer experience at NRG. "Droga5
was the clear choice to help us find disruptive ways to engage with and inspire people to take action around a complex but important topic -- the future of our planet." Added Sarah Thompson, Global
CEO at Droga5: "We're very excited to be working with NRG in building a smarter energy revolution. This is not only a unique creative opportunity for the agency, but also one that will affect us all,
so we are committed to pushing the conversation into the world." NRG Energy spent $8 million on measured media in 2013 and $13 million in 2014, according to Kantar Media. The company spent $4.4
million the first quarter of 2015.