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Content: Publish Higher Quality, Less Frequent?

  • Moz, Wednesday, July 22, 2015 2:02 PM
Moz collaborated with HubSpot to discover whether publishing blog posts and content more often or less frequently worked best to drive traffic and interest. The less frequent content was held to a higher standard. The experiments set a benchmark of two typical weeks, and then adjust the publishing volumes on each blog roughly to half the normal cadence for two weeks and double the normal cadence for two weeks. Here's are the results.

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