E
very day is a holiday, and Aug. 16 is National Bratwurst Day, or "Bratsgiving."
To celebrate,
Johnsonville sausage launched a music video and Bratwurst song, "The Ballad of Bratsgiving." The video is two minutes of cheesy sausage lyrics, positioned like those
Time Life Music ads of yesteryear, encouraging folks to join together on Bratsgiving to share Bratwursts with people they love and people they might not know very well. I love the added touch of
adding a phone number at the end of the video. You know I called it.
Watch the video here. The campaign doesn't end with the video.
Johnsonville wants fans to pen the third verse of "The Ballad of Bratsgiving" and submit it on Johnsonville.com or the brand's Facebook page. The winning submission will be recorded and added to the
end of the final song. Hopefully, the winner also receives a year's worth of bratwurst and a recommendation for a local cardiologist.
Droga5 created the campaign.
