• by Steve McClellan , August 4, 2015

KSV, the Burlington, Vermont-based agency, has merged with Canopy Brand Group in New York City. Terms were not disclosed. 

The merged agency will do business as KSV and have a team of 55 staffers that provide branding, creative, media, and activation services. KSV has done work for clients such as the Vermont Department of Health, Nellie’s Cage Free egg company and energy firm National Grid. 

“Joining forces with Canopy Brand Group creates the opportunity to bring our sustainability marketing expertise to Canopy’s extensive portfolio of top-flight consumer brands,” said Yoram Samets, managing director of KSV. Canopy has done work for brands such as KFC, Pepsi, Sierra Mist and Nokia among others. 

Marc Sampogna, founder of Canopy Brand Group, will serve as president/principal of KSV | New York. Rob Niccolai will serve as president/principal of KSV | Vermont. 

“Canopy Brand Group’s impactful branding and creative approach – mining, shaping and activating ownable moments for brands – creates a perfect fit with KSV,” noted Sampogna. “Two strong agencies just got a lot stronger. It’s a win, win for clients.” 

KSV | New York will occupy the former Canopy Brand Group space, a redesigned showroom in the Garment District on West 37^th Street.