• by Tyler Loechner  @mp_tyler, August 6, 2015

Viacom this week announced it has added three executives to its data strategy team: Bryson Gordon as SVP of data strategy and Viacom Vantage, Gabe Bevilacqua as VP of product management at Viacom Vantage and Kodi Foster as VP of data strategy.

Viacom Vantage is the data-driven ad service Viacom introduced earlier this year to enable advertisers to reach custom target audiences across Viacom Media Networks, which includes MTV, Comedy Central and VH1.

Bevilacqua joins from Rallyverse, a content marketing platform. He also worked at Microsoft and was global brand manager at Guinness World Records.

Foster was previously head of brand initiatives at Outbrain. Prior to Outbrain, he was VP of business development at Sahara Media Holdings.

Gordon previously worked at Microsoft and McAfee Security. He will oversee Bevilacqua and Foster and will be primarily responsible for the data-driven products Viacom creates, which will be focused on “predictive targeting, analytics and custom data implementations for agencies and advertisers.”