Around the Net
Newsy Among Publishers Using Tremor's New Real-Time Reporting Feature
- AdExchanger, Tuesday, August 11, 2015 3:42 PM
AdExchanger on Tuesday reported that ad tech firm Tremor Video has added a real-time reporting dashboard into its supply-side platform (SSP). The new technology is being used by publishers such as Scripps-owned Newsy.
Newsy is using the service to bolster its programmatic operation by “rewiring its yield management provisions to help prioritize programmatic directs vs. open auction deals,” per AdExchanger.
