Around the Net
Doritos Teams Up With The Lad Bible To Launch 'The Summer Bible'
- Marketing, Wednesday, August 12, 2015 8 AM
The Summer Bible will host "courageous videos and the best summer hacks" and encourage people to make the most of summer. The Lad Bible will document its own experience on Twitter, Periscope and Snapchat, as it leaves the office, flies to Ibiza and returns by 9.30am the next day. People who share their "bold summer experiences" will be eligible to appear on the online hub and be crowned ‘Lads of the summer’. The media agency is OMD UK.
