For its forthcoming streaming portal -- that will compete directly against YouTube and Facebook -- Comcast plans to offer content partners a more attractive advertising revenue split than either
rival. “The cable giant plans to allow the short-form video creators to keep 70% of the ad revenue they generate,” The Wall Street Journal reports, citing sources. “In contrast,
Google Inc.’s YouTube and Facebook keep 45% of the ad revenue and give the rest to content creators.”
Read the whole story at The Wall Street Journal »