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Comcast's New Content Portal To Offer Better Revenue Split For Partners

For its forthcoming streaming portal -- that will compete directly against YouTube and Facebook -- Comcast plans to offer content partners a more attractive advertising revenue split than either rival. “The cable giant plans to allow the short-form video creators to keep 70% of the ad revenue they generate,” The Wall Street Journal reports, citing sources. “In contrast, Google Inc.’s YouTube and Facebook keep 45% of the ad revenue and give the rest to content creators.”

Read the whole story at The Wall Street Journal »

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