Guillaume Herbette was named CEO of MSLGROUP, Publicis Groupe's Strategic Communications and Engagement Company, and executive vice president of Publicis Worldwide. Herbette currently serves as global
vice chairman of operations at FleishmanHillard, and begins his new role on Aug. 24. He succeeds Olivier Fleurot, who moves into a senior vice president role within Publicis Groupe. Herbette reports
to Arthur Sadoun, global CEO of Publicis Worldwide. Along with leading MSLGROUP, Herbette will partner with Sadoun to create more seamless ways of working with all Publicis Groupe brands -- such as
Leo Burnett, Saatchi & Saatchi, BBH, Starcom Mediavest Group, ZenithOptimedia, Publicis.Sapient and Publicis Healthcare Communications Group -- to enhance the client offering across the
communications spectrum. As CEO of MSLGROUP, Herbette will be responsible for overseeing all MSLGROUP entities, including the global events offering through Publicis Live, PBJS and Publicis Events, as
well as strategic communication consultancies such as Kekst & Company, CNC and JKL. Herbette joined FleishmanHillard in 1998, assuming roles of increasing responsibility throughout the Europe,
Middle East and Africa region. He later served as chief operating officer for the firm's US Eastern and Western and Canada regions. After that, he served as vice chairman. In that role, he was
responsible for FleishmanHillard's overall operations and growth. "Guillaume's rich knowledge of the US market, global strategic vision, and valuable professional services experience are key assets
that will contribute to MSLGROUP's growth," said Sadoun. "Under his leadership, and with the support of Publicis Worldwide, I see a bright opportunity for MSLGROUP to lead the change within the PR
industry, and for its clients, via an exclusive offering that combines influence, brand management and commerce.
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