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Blogs Vs. Longer Content, Context?

  • ClickZ, Thursday, August 20, 2015 2:17 PM

Tessa Wegert tells marketers why analysis of more than 100 million articles with between 3,000 and 10,000 words receives the most social shares, even though publishers are producing 16 times more short-form content than long. Blog posts may take more effort to produce, but they're effective, in demand, and can have a major impact on consumers.

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