Moroch Partners hired Yolanda Alarcon Cassity as chief integration officer for McDonald's account. Cassity joins the agency from KFC, where she served as global marketing, chief advertising officer.
Prior to that, she worked agency-side at FBC and DIESTE on brands like Taco Bell and Pizza Hut. "We are thrilled to welcome Yolanda to our Moroch family as she is sure to be a major force in driving
success for our client of over 35 years," said Rob Boswell, CEO of Moroch Partners. "With our agency servicing 60 McDonald's markets around the country, Cassity will serve as the team's eyes and ears
at our Dallas headquarters, uniting our on the ground teams on strategy and making sure we continue to deliver the McDonald's consumer with a more meaningful, intimate experience."