• The Next Web, Wednesday, August 26, 2015 5:04 PM

The Next Web's Owen Williams says that Apple iOS 9's new content blocking capabilities will "transform" the mobile Web. "What’s clear to me is that ad blocking offers serious, clear advantages to those using iPhones that could create a serious threat for publishers’ ad revenue on mobile, but it’s probably a good thing," he writes.

Williams adds that ad blocking "might finally present [publishers] with a reason to care more and work to improve the performance of their sites and offer better alternatives to heavy, slow advertising."

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