Oh sure, it's not really news that agencies take on pro bono accounts from time to time but this item involves cats and dogs and other pets. And on the internet, cats and dogs always win.
Saatchi & Saatchi LA has donated creative services to the Amanda Foundation, an LA-based local pet rescue organization founded by Hollywood actress Teri Austin. The agency, along with area
production companies which donated upwards of one half million in production costs, has given the Amanda Foundation a new...ahem...leash on life.
The agency completely rebranded the
foundation, highlighting their core missions – from redesigning their logo and website, to giving their Spaymobile a new look and overhauling social platforms.
You can check out the
new website here
and Spaymobile here