M&C Saatchi LA hired Mandy Graham as director of strategic planning and promoted Maria Smith to creative director, up from associate creative director. Graham previously served as planning
director for 180 Amsterdam, where she managed the global brand identity campaign for DHL Express and led projects for Opel, SIRE, ASICS, as well as new business assignments. Prior to that, she was
vice president, planning director for Leo Burnett, where she led the Special K strategy team in the US before taking on Special K and All Bran globally. Smith has been a copywriter and associate
creative director for 10 years, eight with M&C Saatchi LA, working on campaigns for San Diego Zoo, Epson, The Getty Center and Three Olives Vodka, among other brands. Prior to M&C Saatchi,
Smith was a copywriter at TBWA/Chiat/Day, where she worked on Nissan, Infiniti, Sony and Energizer.