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Adidas Launches Energy Running Campaign Through Influential Instagramers

Adidas is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive. The brand has assembled a number of influential, but not necessarily professional, female runners from cities including Tokyo, New York, Moscow and Rio de Janeiro. From London it has picked Sophie Christabel, who writes the Pretty Fit blog.

Read the whole story at Marketing Magazine »

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