NY-Based RTB Platform GetIntent Raises $1 Million

GetIntent, a New York-based startup with a real-time bidding (RTB) platform, this week announced it has raised $1 million in a second seed round of funding the led by Buran Venture Capital. Thomas Falk, former EMEA president of DoubleClick, also participated in the round.

GetIntent offers marketers a self-service demand-side platform (DSP). It angles to land clients such as brands looking to bring programmatic buying operations “in-house” or agencies that don’t have the capacity to build a programmatic ad platform themselves.

GetIntent also offers a hub called “RTBsuite” for other startups that want to build their own ad tech, including DSPs and data management platforms (DMPs).

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