• by Larissa Faw , September 16, 2015

Ad agency Brunner becomes the latest agency to beef up its analytics expertise by naming  Pat Stroh to the newly created VP of data analytics. 

In this role, Stroh will ensure data is "used to impact the entire business, not just as a marketing evaluation tool," the agency said. He reports to CEO Michael Brunner and will be based in the agency's Pittsburgh office.  

“The data we can get from our marketing efforts is becoming so accurate and so comprehensive,” Stroh states, “that it would be a shame to think of it only as marketing data. This is data that can and should be informing business decisions, too.” 

The agency said it was beefing up its data analytics  department per client and industry demand. 

"Pat's biggest challenge lies in scaling his expertise not just across the agency but across our clients as well," says Steve Radick, director of PR, Brunner. "Turning marketing data into actionable business intelligence doesn't happen in a vacuum - it's going to require commitment from all of our teams and client accounts to make the data that we have work harder.”

Previously, Stroh was the founder/owner of Pittsburgh data analytics firm Oljeto and is a former faculty member of Carnegie Mellon University. He has 20 years’ experience leading analytics for dozens of Fortune 500 companies. He has a Ph.D. from SUNY Stony Brook in Political Science and earlier worked on behavioral models of voter decision making.