Corbis and NetSeer this week announced the launch of a programmatic ad platform geared specifically for in-image advertising.
“For in-image advertising to make sense for major brands, it needs to deliver sufficient scale,” stated Gary Shenk, CEO of Corbis.
He added that the Corbis-NetSeer partnership allows advertisers to “have access to the same delivery, tracking and measurement tools” for in-image campaigns that they do for display, mobile and video campaigns.
It’s a category that, while niche, is growing in popularity. GumGum -- another ad firm that offers in-image advertising via programmatic -- raised $26 million earlier this year.
Corbis is a digital content and entertainment rights company. Advertisers using the Corbis-NetSeer platform can pay a subscription fee to Corbis for rights to their images.